Amazon Global Communities
OpsLive: Nashville
Amazon asked us to create fun and engaging interactive moments for 1,300 of their international VIPs at the OpsLive Tech Expo.
We created hero moment for the event, an interactive kinetic wall centerpiece. We also injected some local fun with a Nashville-themed cowboy lasso challenge to entertain guests on the convention floor.
Once inside Nashville’s Music City Center, attendees were struck by the massive kinetic wall, which each guest could control by pushing a trigger button to activate a variety of lighting sequences. The wall also doubled as the event’s official photo backdrop. The “Rope ‘Em Up” Lasso activation combined elements of Nashville’s local country theme with the event’s tech creative. Here, guests were challenged to lasso an Amazon Smile version of a mechanical bull. A world-acclaimed lasso expert entertained and encouraged the crowd, giving pointers to each participant. Programmed rodeo sound effects, including crowd cheers with every successful attempt, added to the experience. Lastly, a roaming photo op robot roamed the show floor and encouraged guests to snap impromptu selfies for personal memories.
