Disney & Amazon Toys
D23 Expo
Amazon Toys wanted to showcase their Disney-licensed brands during Disney’s 100th Anniversary celebration at the D23 Expo in Anaheim, CA. The booth was constructed to look like it was built out of cardboard as a nod to Amazon. The experience featured displays, photo ops, games, and a cardboard version of Walt Disney’s personal plane hovering above. Properties featured were Marvel, Star Wars, Disney Princess, Doorables, and Amazon Glow. A prize wheel gave Disney lovers the chance to win exclusive Disney prizes.
