Marketing | Creative Strategy | Experiential | Copywriting | Art Directing | Project Managing | Integrated Marketing | Presenting | Photo Editing
A Prank it Forward Video
Client Partnership: Yellowtail Wines
Known for hosting prank videos, Break.com sought to produce a new prank series, but with one big twist: the “targets” would actually be recipient of acts of kindness. The positive movement got the attention of millions, including The Today Show and NBC Nightly News, and inspired follow-ups with Michelle Obama and Emma Watson.