Hermès
Le Monde d’Hermés Garden Party
Hermès sought to create a European-style magazine stand in high-traffic locations in San Francisco (Union Square, The Embarcadero, and The Ferry Building) to promote their latest issue of Le Monde d’Hermès. We created a whimsical garden party that brought a taste of Paris to The Bay Area. The event’s aesthetic offered plentiful “Instagrammable moments,” and guests enjoyed local, artisan coffee drinks from a vintage truck, had their portraits drawn by artists, arranged floral bouquets with colors inspired by the brand, and played friendly games of Backgammon and lawn games. The activation was a hit and led to larger plans to tour other major cities in North America.
