Sephora

On the Road

Sephora asked us to help promote sales of Sephora Collection by creating an in-store event experience for Sephora cast members, customers, and influencer partners. We hosted meetups in six markets (Portland, Seattle, Long Island, New Jersey, Dallas, and San Antonio) across the United States to give Sephora clients a chance to meet their favorite influencers: Maria Bethany, Summer McKeen, Amy Lee, Eris the Planet, Lisa Phan, Ellie Thumannin, Margot Lee, Olivia Rouyreand, and Kianna Naomi. In each market, the influencers attended an in-store meet-up where they would meet and take photos with their fans.