Amazon Pets
Pawsitive Impact
Amazon Pets wanted to create a virtual livestream to promote their featured products. We produce an hour-long stream on Amazon Live that gathered celebrity and influencer talent on National Dog Day. Actress Lucy Hale and Brandon McMillan, Emmy-winning host of Lucky Dog (CBS), hosted the live show. Live remotes featured actress, Lana Condor, country music star, Hunter Hayes, and New York Knick, R.J. Barrett (and their dogs!). The program included a contest for best dog UGC videos, showcases for select charities and shelters, and tips for dog owners to help them care for and train their furry friends. In addition, four-legged influencers performed tricks and stunts like skateboarding and surfing. Purina, Chuckit! and K9 Advantix partnered with the virtual event.
