Johnson & Johnson
“Choose to Start Healthy” Tour
Johnson & Johnson asked us to help promote their “Choose to Start Healthy” campaign by showing consumers how the brand’s products can help start their new year in a healthier way. We designed and produced events over two weekends at the Oculus in New York City and the Americana in Los Angeles which focused on building and maintaining healthy habits in all areas of wellness.
The health-centric event got guests to boost their energy with a seven-minute workout, compete in a Band-Aid-themed tic-tac-toe game, receive relaxing massages, decorate their own eye masks, and get a touch up by professional barbers at a Neutrogena grooming station. Instagrammable photo ops included a Listerine-branded “Swish and Spit” GIF booth, an Aveeno/Johnson’s branded bubble bath ball pit for babies, and a dreamy Tylenol PM set. Wellness experts including registered nurses and estheticians offered professional advice and educated guests about product benefits. Guests received product samples and giveaways and purchased products onsite by scanning QR codes.
