Amazon Prime Student
Prime Student 101: Campus Tour
Amazon asked us to reach college students to promote and drive Prime Student sign-ups and provide an opportunity for partner brands to participate.
We created a national back-to-school campaign with three touring teams that visited 43 campuses for stand-alone activations and integrations into on-campus events over the course of two months. Students enjoyed games, activities, contests, photo activations, personal care services, giveaways, and samples. Demonstrations from Sonicare, 3M, Isopure Protein, Norelco, Soylent, and Avery allowed students to learn more about the featured products. The tour also educated students about Prime Student benefits, and encouraged them to sign up through QR codes onsite or with their Prime Student Campus Managers.
