Marketing | Creative Strategy | Experiential | Copywriting | Art Directing | Project Managing | Integrated Marketing | Presenting | Photo Editing
PTAYLOR_20211203_178184.jpg

PRIME VIDEO

 

 

Prime Video

Harlem Ever After

Prime Video wanted to promote their new series, Harlem, while paying homage to the beloved NY neighborhood and members of its community. We created the Harlem premiere party and “Harlem Ever After,” a three-day consumer “pop-in” that partnered with local businesses, prominent local artists, and entrepreneurs. The event celebrated the show’s themes of sisterhood and the spirit of Harlem through curated programming and community partnerships.

A fashion show based on the styles of the four main characters was curated in collaboration with Harlem’s Fashion Row and designer Kimberly Goldson. The event culminated in a VIP screening which featured a Q&A with the cast and creators.